Marketing

I've been making ice cream for close to 45 years.
Back in the day the freezer was a hand-cranked device.
I now use electric motor...
But that's not what this post is about.
It's about marketing.

When I started making ice cream, one used ice and rock salt.
You bought a product called "rock salt" at the local market.

About five years ago this got re-branded. It's now called "ice cream salt".
... and it costs about $0.50 more per box.
I have to congratulate the marketing genius who figured out we'd pay more for "ice cream salt".

I'm back... sort of

We recently returned from 4-week vacation in Europe: 1 week in Spain (Granada & Barcelona), 3 weeks in UK - London, Harrogate, Edinburgh, with some side trips.

I tried to post from UK on Melissa's Mac, but was denied access.
Now I don't remember what I had to say.

Tom Lehrer once commented:

Political satire became obsolete when Henry Kissinger was awarded the Nobel Peace Prize.

I feel the same regarding Trump's candidacy.