Saturday, August 27, 2016
I've been making ice cream for close to 45 years. Back in the day the freezer was a hand-cranked device. I now use electric motor... But that's not what this post is about. It's about marketing. When I started making ice cream, one used ice and rock salt. You bought a product called "rock salt" at the local market. About five years ago this got re-branded. It's now called "ice cream salt". ... and it costs about $0.50 more per box. I have to congratulate the marketing genius who figured out we'd pay more for "ice cream salt".